Video email is a better method of reaching prospective clients, of promoting your products, services or events. The usage of streaming video ads via emails brings lots of advantages over text/image based emails. A streaming video is an excellent solution with great impact on the viewer. It combines the benefits of “classic” TV ads with the Internet’s most essential characteristic, interactivity.
To put it simply, a relevant video is a lot more appealing to the viewer, who consequently grows more responsive from what you have to offer. Video e-mail marketing has become more costa effective than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now cheaper to produce and distribute, and on the other hand, it can make customer targeting much easier too.
Video Email definition – If we were to define video email marketing software, it will be as a rich media advertising tool used by progressive organizations to be able to promote services and products, by utilizing short, catchy, informative ads, with the objective of raising awareness to the viewer about the promoted products/services and drawing them into purchasing the above-mentioned products/services.
Characteristics of Video Email Marketing – It is actually common knowledge that today people consume videos in escalating numbers, with online (PC,iPhone,iPad and Smarphones) outstripping the television. Information is delivered on-demand as well as at a greater rate via video than through images.
The key advantage that videos in e-mail marketing has over the traditional, text/image format approach is the fact that videos can reach the point much faster and consume a shorter time in the viewer. Rather than needing to read a page of text, trying to “hit” your message that you’re actually trying to deliver, you are able to deliver the same message in a smaller timeframe in a more rich and rewarding manner.
Benefits of Email Video Marketing – If you choose to use video emails within your marketing campaigns then you can certainly capture the viewers attention easier and deliver your message to prospects faster than simple text/images.
A youtube video ad can contain information, offers, invitations, membership reminders or perhaps a product launch. Add a personalized message, a voiceover or music and you will definitely have your viewers attention like never before. By utilizing videos, the prospective customer can relate more to your company and to what you’re promoting. To lessen cost, you can take quality royalty free nbefmd templates or footage, and through adding images, text plus your logo, the effect is actually a powerful yet cheap branded ad.
Today’s technology gives you the ability to send a relevant video in email, stream your videos on the video website landing page without eating up your bandwidth, then track traffic and analyze results. Appraise the impact that video emailing have versus HTML email marketing. Pick a emailing service that can tell you how so when your videos were played, the amount of viewers clicked and visited your website after watching your ad, how many of these visits converted into sales, etc.
Why not also stream your video ad on the websites homepage. It’s like handing out a company card. Video can become an increasingly important sales and marketing tool, so allow it to be visible. Look for a solution provider that can combine video emails with video streaming for your site.