Astrology is actually a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media, astrologers and astrology meme machines amass tens or tens of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, types of หนังสือ โหราศาสตร์ ยูเรเนียน. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the initial moment astrology’s had and it also won’t become the last. The practice has existed in various forms for hundreds of years. More recently, the newest Age movement in the 1960s and ’70s came with a heaping helping in the zodiac. (Some also reference the New Age as the “Age of Aquarius”-the 2,000-year period right after the Earth has been said to go to the Aquarius sign.)
Inside the decades involving the New Age boom now, while astrology certainly didn’t disappear-you might still regularly find horoscopes within the back pages of magazines-it “went back to being a little more within the background,” says Chani Nicholas, an astrologer situated in La. “Then there’s something that’s happened during the last five-years that’s given it an edginess, a relevance with this time and place, which it hasn’t had for any good 35 years. Millennials have taken it and run along with it.”
Many people I spoke to for this piece said they had a sense that the stigma attached to astrology, although it still exists, had receded as the practice has grabbed a foothold in online culture, particularly for young adults.
“Over earlier times a couple of years, we’ve really seen a reframing of New Age practices, significantly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a normal horoscope post on the site got 150 percent more traffic in 2017 than the year before.
In certain ways, astrology is perfectly best for the net age. There’s a low barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The accessibility of more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A simple primer: Astrology will not be a science; there’s no evidence that one’s zodiac sign actually correlates to personality. Nevertheless the system features its own kind of logic. Astrology ascribes meaning to the placement of the sun, the moon, and the planets within 12 sections of the sky-the signs of the zodiac. You likely know your sun sign, the favourite zodiac sign, ixizqr if you’re no astrology buff. It’s according to where sun was on your own birthday. Nevertheless the placement of the moon and each of the other planets at that time and site of your birth adds additional shades towards the picture individuals painted by your “birth chart.”
“The kids these days as well as their Uranian Astrology are like the perfect context for astrology.”
What horoscopes are supposed to do is give you information regarding just what the planets are performing today, and down the road, and how everything that affects each sign. “Think in the planets as a cocktail party,” explains Susan Miller, the popular astrologer who founded the Astrology Zone website. “You could have three people talking together, two may be over within the corner arguing, Venus and Mars could be kissing one another. I need to make sensation of those conversations which are happening every month for you personally.”