Though Website marketing offers a global platform, it is also considered as the most dynamic and functional technique to reach and positively influence the local market. It can be a good alternative to traditional offline marketing channels (like TV, local newspapers, etc.) which are generally used for local marketing to reach the local customers.
As local market consists of highly potential customers that are significant in driving new and repeated sales, there arises the necessity for local internet marketing. This post emphasizes on why small businesses should look into local website marketing as being an important aspect of their overall marketing plan.
Increasing amounts of individuals are using Internet to look locally: Based on a report ‘User Wave View VII’, conducted by BIA/Kelsey and ConStat, 97% of all consumers use Internet for researching products and services in their local areas. These statistics prove that local online marketing is the easiest method to target prospective clients. Further, with almost all mobiles coming with Internet facilities, location based searches will also be increasing.
Location based marketing involves customizing marketing messages depending on the place and preferences of prospective clients. When a customer wants a company in a particular area, you will find higher likelihood of your website appearing on the search engine rankings if your business has geo-specific content.
Consumers prefer local searches, as most of the area based search engine rankings (though small in number) are found to get more highly relevant to the client.
Improves customer loyalty: As already said, customers rely mostly on local stores during times of urgent need. This will make customers become more loyal to these stores. According to ‘local search usage study’ conducted by Localeze, 61% of the local business searchers have stated that local search results are relevant and 58% of them have said that they are trustworthy. The majority of the local businesses generate the sense of ‘being specifically intended for the customers’ – this boosts the brand recognition and also the loyalty in the business.
Drives repeated sales: Because of the easy reach and comfy purchasing features of the local stores, local internet marketing drives repeated sales. Easy reach of local businesses enables ‘in-the-moment’ action from the customers. To avail the benefits of offers and deals, customers usually prefer local stores.
Once a customer is at ease with your store and the offer, he is more likely to visit it more often than once. Further, repeated sales from the customer also assure a successful ‘word-of-mouth advertising’.
Improves customer experience: Location based marketing is quite crucial in providing good customer experience just because a customer is more prone to see for that nearest store for his need in the times during emergency and by localizing your site, you are more inclined to come to his rescue in the period of his need.
For this reason feature, local online marketing is best suited for businesses such as, doctors, lawyers, dentists, low-cost product sellers, home appliance retailers, auto dealers, etc.
Online marketing tactics like local search engine optimization, local PPC advertising, site submissions in local company directories and ads with location specific keywords can give you higher search engine rankings, therefore making you visible krvbxp the local customers whenever, they are searching for your company.
Enables to track consumer purchasing history: Local internet marketing establishes a 1-to-one relationship along with your customers. This allows you to track the buyer purchasing history – like that offers are customers increasingly checking-in the store, which kind of clients are usually visiting your store, how many repeated purchases were made, etc.
By measuring the impact of the present marketing strategies, it is possible to design your future marketing plans accordingly. Local internet marketing is effective for the parties – the businesses and also the customers. If customers use local search to narrow down their options, businesses take the main benefit of local search, so that they end up being the first alternatives for the buyers.