Every time I read and listen to people talking about online marketing for businesses, they seem to approach the topic with big businesses in mind or marketing that is great for national or international audiences; quite simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the firms that may need help!)… but, what about your local dentist in Northampton? or internet marketing service in Milton Keynes? or maybe your plumber in Buckingham? or that great little coffee shop on the high street within your local town? These smaller businesses that depend on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this particular in mind I would like to address some of the concerns that face small enterprises and how they can captalise over a growing trend in using the net for searching local products or services.
The truth is, online competition for local business owners is insanely low. If you are engaged in marketing your small business online, you’re probably expending whole day competing in ridiculously competitive markets. Right now the average town and city up and down the land has minimal competition for local search. You don’t must be fighting with the heavy hitters inside your online market place in order to position your small business before customers or potential prospects for your geographic area. The reason being you will find a huge gap in the online local market place that local business owners can exploit to obtain new business coming through their doors.
Below I set out some of the easiest stuff that you can do in order to help make your business more visible online for local search.
You need to understand the internet is considered the primary way of information gathering. Just think of your personal behaviour. Out from the last ten times you needed to find some good information, did you pick in the Classifieds? dictionary? see your local library? or have you just ask Google?
With something like two-thirds of searches for small business information done online (TMP Directional Marketing 2008) it can make a huge amount of sense to make sure that your company is optimised for local search.
So, should you be a small business that gives goods or services to your local area, the question you should ask yourself is……
– Are you currently struggling to obtain business out of your website?
– Maybe you’ve invested a great deal in a website that doesn’t have any visitors?
– Do you wish you could get more quality visitors and enquiries?
……should you answered yes to any of these, then consider, WHY?
With much scope and chance of small companies to optimise their services for his or her local market, there is no rhyme or good reason why online business generation can not work to suit your needs.
Simple Tips and tricks for Small Local Business Owners to have Noticed on Google
1. Get your business indexed in Google’s Local Business Centre – Being indexed in Google maps and Google local has quickly surpassed the value of being listed in business directories including the online directory. Make sure your business shows up when someone searches your business name and keywords linked to your small business.
i. Establish a business address inside the city in which you want your site to rank, in case you are targeting a spot which can be not the place of your registered business address. ii. Join a local chamber of commerce and request a web link looking at the site. iii. Perform a search to your target town or city i.e. perform a search for “town, city, county”. Through the search results get links from your top pages connected with your target town, city or county. iv. Connect to your Google listing from the website making use of your target key phrases. v. Include localised anchor text in your link-building efforts. vi. Include keyword terms within your business description.
2. Reviews Google likes reviews, so encourage your customers to examine your services and products publicly to enhance your rankings and supply social proof value to the products as well as services that you provide. This can have good results when reviews are put in local discussion forums or on social media marketing and networking sites.
3. News/ Press Releases News, public announcements and press releases to get a business or subject will surely being to show up more frequently on the first page of Google’s search results. Some suggestions to have your business’s news results in Universal Search:
i. Ensure that you send our your press releases over a regular cycle. ii Include your target keywords in the title of the press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication to many other sites. iv. Anchor-text target keywords inside the press release to your site along with other sources. v. Incorporate your target keywords within your alt tags with any images submitted with your press releases.
4. Video Online video marketing is not any doubt one of the better approaches to present an idea, showcase some great benefits of your company, or just just to get the message across inside an entertaining way, even if it’s simply to increase your business’s brand awareness.
Video brings about search engines like google are constantly becoming more popular and visibility, so ensure video content is optimised for your target keyword. Video can also be potentially one of many most effective ways website owners have in penetrating difficult search phrases/markets and with technological advances it is actually so much easier today to record, upload and publish video content to the net than ever before.
These are generally but some of the simplest and quickest tricks and tips to get your company presence felt within your local online market. 2009 saw the beginning of some significant changes in how Google’s search engine listings organises information with the launch of Universal Search. This may carry through into 2010.
This coming year, you will begin to see that internet search engine listings will not be about ranking for number one. With Google’s new (launched during early 2009) Universal Search options filtering into how its search results qqwzcz are displayed, you will be seeing other sorts of web content beginning to appear on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses is the fact that internet market has radically changed over the last one year. Effectively, Google (which carries over 70% of the online search market) has flipped everyone upside down. So now the current market is wide open and local search can be exploited more than ever before. Who you thought was your web competitor yesterday may no longer be your competitor!
For the time being the key to success on the internet is diversity marketing. Pay particular attention to what’s happening in Google’s world, figure out how to see through Google’s eyes and focus your company marketing in media that Google loves. Should you would like additional information about website marketing service in Milton Keynes or perhaps for your local market or have particular challenges in obtaining more local custom, then we would certainly want to listen to you.