Smoothie King, the world’s leading smoothie king menu with prices 2020, will encourage guests to “Rule The Day™” through new branding which provides on the company’s vision to be an important part of every health and fitness journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, may come as Smoothie King continues its menu makeover, a journey that has taken greater than five years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to support healthy, active lifestyles. Within the Clean BlendsTM initiative, Smoothie King’s menu includes more whole fruits and vegetables, no artificial colors, flavors or preservatives, and zero grams of added sugar in numerous smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that persuade folks to live purposefully. In addition, it highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding implies that we know food is fuel for your mind and the body, and that it should be as flavorful because it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient in our smoothies to help our guests achieve their purpose, reach their goals and truly rule each day.”
Within the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie made with organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The smoothie king specials is the perfect light meal to assist shape up for summer, with two full servings of fruits and vegetables, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie is accessible whatsoever locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for many smoothies, with information regarding Clean Blends™ as well as the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the initial U.S. smoothie franchise, is really a privately owned, Dallas-based franchise company with 1,000 units worldwide. It had been founded in 1973 by Steve Kuhnau, whose mission would be to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies With A Purpose” mission through its Clean Blends Initiative that targets more whole fruit and veggies while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq of our blends. The franchise happens to be ranked No. 1 by Entrepreneur magazine inside the juice bar category for the 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company also offers smoothie king holiday hours that include sports beverages, energy bars, vitamins, supplements and more.