Over the past couple of months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted an expert Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an Search engine optimization package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive increased traffic and sales. Let’s look at how these strategies worked to market my company.
Local Listing Sites: Local SEO utilizes local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search engine rankings. The SEO Company provided strategies that helped increase the ranking of my local company listing on these internet websites. Now, when someone searches for Denver-specific data relating to my company, the details on my own business that is stored on each one of these sites appears as a top search result.
With enhanced online visibility, I find that more local customers have started to visit my website, which can be trying to promote my brand. My service provider took care to select only local listing sites authorized by Google for promoting my small business.
Back linking: Local SEO services include building backlinks to your business website. Consistent with Google’s latest Penguin update, my SEO company took care to build backlinks to my website from reliable websites with content related to my company. I found that relevancy was crucial because the major search engines identify keywords on the basis in the backlinks. Another significant aspect is link speed or the speed at which backlinks are produced. The SEO team built backlinks slowly and systematically, as any unnatural speed might make Google take a look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to boost results.
Social Media Promotion: My company also used effective social media marketing optimization strategies to drive my audience to my website. They built my company profile on popular social network sites including Facebook, Twitter, Google and more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine rankings from social media sites (Facebook, Google , Twitter, and much more) these profiles are also helping drive more organic traffic to this site. The SEO team also promoted my company by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing requires the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages in the case of Google , and much more) in social media sites. Within my experience, concentrating on a specific social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to advertise your business online.
Pay per Click advertising (paying money to search engines to display your website on top search results) is regarded as an effective approach to promote web based business due to easy implementation, high Return on Investment (ROI) and much better traceability. The SEO team provided my business with PPC advertising services, also called geo-targeted PPC. The zdgveh was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised in my geo-targeted PPC.
The neighborhood SEO services offered by the SEO company help draw the attention more local customers to my website and helped inside the online promotion of my restaurant – a thing that I definitely couldn’t have achieved on my own.
Local SEO services assist in improving the exposure of any business in a particular geographical area. MOS SEO Services, an expert SEO company offers value-added Local Seo to optimize your internet site and enable you to receive quality online traffic.