Each year, many sellers use a Google AdWords campaign as their biggest medium in terms of advertising over the world wide web. Why do they utilize Google? Because, simply, Google is everywhere. 70% of all internet searches on the globe are done via Google. 250,000,000 million searches a day, from every country. And, tens of millions of search engine results display ubiquitous AdWords ads, in dozens of languages, from English to Chinese and virtually any language in between.
Additionally, Google ads are shown on upwards of one million websites, too! This audience, along with the people who use Google for his or her online search engine, is really vast that, amazingly, AdWords now pop up nearly 90% of the time that each person on the planet would go to the internet for information or entertainment.
Properly implemented, an AdWords campaign is an easy, economical yet powerful approach to market a company’s products or services. Concurrently, it sometimes provides better prospective results since the campaign involves highly targeted, highly relevant keywords that aim directly on a specific segment of the market.
Having an intelligently run internet advertising campaign and just a modest budget, almost anybody having a decent service or product can compete with the world’s biggest advertisers. Regrettably, the overwhelming quantity of Adwords marketers take part in AdWords campaigns that fail.
Given the vast market offered by Google, how can this be? Facts are, many reasons exist like:
1. Failing to realize that 90% of all keywords lead to inadequate visitors to be commercially viable. That’s right. 90%!
2. Being completely at nighttime as to where to find highly relevant, targeted, high traffic keywords, with few competing pages and weak competitors. Most usually do not realize that there are great online research tools or, for that matter, how to use them.
In contrast, a Google AdWords professional uses market and keyword research tools (many free) to discover long tail keywords having these characteristics:
* Daily traffic of 100 or higher (higher the better)
* Lower than 30,000 competing pages on Google for every keyword
* Low strength of competition for sites on the first page of Google
* Good Commercial Intent
3. Paying too much for his or her AdWords ads and being too low in their ad position.
Very few AdWords advertisers understand AdWords Quality Score, though this can be a crucial element of an effective AdWords campaign.
In fact, merely a relative handful of people that advertise on the search engines have even heard about AdWords Quality Score!
4. Creating poor ads ad copy or, for that matter, not understanding this basic principle: Headlines (titles) often mark the real difference from a successful along with a failed campaign as the identical ad run with various headlines differs tremendously in its returns. Quite literally, a single word, or single letter, can have huge financial consequences.
It is not uncommon for a little change in headlines to multiply returns by five to ten times over but many webmasters who are content with creating seat-of-the-pants ads.whine when their ad campaigns take it inside the seat-of-their economic pants.
5. Building poorly optimized landing pages or sending all targeted traffic to their homepage.
6. Committing common, easily avoidable, but expensive AdWords advertising mistakes.
7. Taking the easy way out. Instead of a/B test each and every ad, every landing page, they are content to choose what ads and landing pages that appeal to them rather than with their targeted potential prospects. For these particular folks, unlike Apollo 9, failure is the realistic option.
8. Failing to increase the performance of the best keywords ezvpda the amazingly simple but powerful “Peel & Stick” Strategy that can skyrocket CTR and profits.
Significant Adwords profits will likely elude those 90% of Google advertisers who work on a “Construct it and they will come” strategy. But, the failure of the numerous presents a Golden Chance to those webmasters who take some time and expend the time and effort to discover ways to advertise with Google.
Successful marketers utilize tools to ferret the best traffic-generating keywords, write highly targeted keyword rich ads and landing pages, avoid common mistakes, and test, test, test.
For these entrepreneurs that which was true for Apollo 9 holds true to them: failure is not an alternative. But, success and profits are!