The virtual world is getting closer to becoming a reality with the announcement of net-based operating-system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market has become fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on till the initiatives driven by market biggies become a reality or may be until 2020.
Website Marketing is a concept which became well-liked by Google emerging because the dominant leader inside the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then the real game began. Online Marketing was dubbed to get the technique of promoting websites online or online medium to drive traffic to the site or business, and thus generating leads for your business.
The initial trend of internet marketing before the times of Google was very simple and was made up of limited procedures to become followed. But, following the introduction of the Google era, things changed. People begun to think differently and new techniques of digital marketing came into existence when the search engines, especially Google, started to transform themselves because the blue water navies of the mighty ocean referred to as Internet or the Virtual World. Possible head-on collisions caused by the evolution of search engine listings were tackled by the creation of different online marketing techniques. Search engine optimisation is just one and this includes.
Seo (SEO) technique was invented when the thought of search engine listings was first exposed to the people in virtual world throughout the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly since that time.
Through the initial events of SEO, the keywords or key phrases could be stuffed to the website profusely inside the text content and the Meta Keywords tag, and the website would rank in search engines for related keywords. But, during the later stages, as search engines evolved, the concept of backlinks (virtual voting system) came into existence plus it became a purely number game. Websites with lots of keywords stuffed into them with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered with the emergence of Google.
Google entered the search market having a bang and changed the principles of the game completely. It started with the development of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a brand new concept called quality to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content started to rank higher in Google’s search result for respective keywords.
During this evolving era of search engine listings, webmasters utilized to gather in undisclosed online community forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and provide insights of the Google SE updates. But, this really is forget about followed aside from the Black-Hat techniques, that are unethical means of performing search engine optimisation, and from the webmaster guidelines offered by search engines like google. The Googler in disguise has emerged into the outer world with the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more an easy play. It offers evolved from your keyword stuffing and quantity days to another era of quality and perfection. Many business owners still think that anyone having a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimisation tasks. But, this myth is no more alive and look engine optimisation should not be performed as it was being handled throughout the 1990’s. Since search engines like google have fsxfwg and also have come a long strategies their sophistication, online search engine optimisation can simply be handled by an expert or perhaps an Online Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of web data, including analytics.
As a result it can be clearly stated that internet search engine optimisation is filled with quality data gathering, analytics and precision achieved with calculations. Since it is an extremely competitive world that requires regular data analysis and gratification monitoring of web sites for related keywords on search engine results, it is better for business owners to depart each of the complexities and headaches to experts, sit back and relax, and expect some really good results.