These are typically all good questions, especially when the inquiring party is paying online medical marketing to market a website and attract visitors (and ultimately new patients). The trouble? Strategies to simple SEO questions are often more than a little complicated.
Search engines are remarkably sophisticated systems. Note the usage of the term “system.” Many individuals often imagine search engines like google as some kind of computer device seems in the Internet inside a nanosecond and returns a quick reply to an online searcher’s query.
That’s hardly the way it is. Instead, search engine listings require notably intricate computer software, data centers and networking which costs millions of dollars.
Today, doctors depend increasingly on search engines like google to assist them to find new patients. Given the growing influence of your Internet on the business of health care, we’re dedicating a series to untangling the complexity of online search.
We’ll prevent the really geeky stuff but hopefully provide an ample amount of the fundamentals to the doctor simply wanting to become a better manager. Let’s start out with this installment about the first rule of SEO.
The only real exception to the statement is that if you help Google or some other google search. For the remainder of us, SEO is about information quality.
Search engines like yahoo use software to analyze all 250 million-plus websites on the web, using something called robots or spiders to “crawl” the sites. Inside a process called indexing, these robots gather, analyze and store what they find into a database.
The Google database – stored on over a million computer servers worldwide – is the thing that you, the net searcher, explore each and every time you conduct a Google search.
Google, king of Internet search
We’ll focus here on yahoo because approximately three of four Internet searchers use that specific search engine. This really is regarding the only computer stuff any medical marketer or doctor may wish to learn about Google:
Google crawls in excess of 20 billion website pages on a daily basis, according to Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to rank pages for virtually any particular Online search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is perhaps by far the most closely guarded trade secret on the planet.
The Google algorithm assesses greater than 200 “signals” so that you can rank a page, says spokesman Matt Cutts. “The secret sauce is within the blending of such signals.”
Google keeps all of its data within an unknown variety of data centers all over the world, each typically costing up to $600 million to develop and contain approximately 50,000 servers. The reason being search engine listings have millions of small databases, each centered on a keyword topic. It is then easier for them to retrieve dexhpky73 in fractions of the second.
Okay. End in the techy stuff. We only cite these statistics hoping endowing feelings of humble respect for the purpose we think about the greatest human invention ever: the world wide web google search.
Otherwise, the work of improving search-engine rankings is focused on the quality of info on each webpage.
Google’s 200-plus signals include factors for example the page’s content, title, any keywords in headlines on the page, proximity of keywords to one another on that page, the page URL (website address) and PageRank, a Google way of measuring how many other web pages link inward to that particular particular page.