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Event security is always primarily about protecting people, and security for CES is no different. But since it introduces a lot new tech, often as shiny new stuff that represent huge amounts of dollars in sales and share prices, security at CES can also be greatly about asset protection.

Event security takeaway: Event planners and CSOs would like to make sure that security providers can provide robust evidence of the way that they will protect highly valuable physical assets. From build-up to tear-down – and everywhere in the middle. Maintaining a genial and open guest experience, while simultaneously protecting against anything from simple theft to sophisticated industrial espionage, is really a challenge for all of us doing work in event security. At CES, the process is that much bigger.

As is well known, most theft is internal. We don’t recognize how many lcd TVs we’ve pulled away from dumpsters over the years, but it’s over a few. There are plenty of people working internally at this type of massive show, and it’s impossible for corporate event security teams to monitor them all. Protecting assets entails working closely with logistics providers, venue security managers and staff, unions (remember, Vegas is actually a union town) and other stakeholders to ensure systems are set up to deter and discover “accidentally dumped electronic devices” and much more.

The build-in started soon after New Year’s Day and lasted a really intensive week. Another CES will most likely have near 250,000 participants and will cover at the very least two and a half million sq ft (232,000 m^3) of exhibition space. Even during Las Vegas, which holds over 20,000 conventions each year, CES is a huge deal. In fact, it’s the greatest deal in a town that’s used to some very big deals, plus it creates significant logistical challenges for anyone.

Event security takeaway: You snooze you lose. Need for event find security company is high, and then there are supply issues for practically everything corporations will need. As an example, the Vegas Convention and World Trade Center, the main venue, hires over 350 security guards locally all by itself, simply for CES. Get organized and book resources early – or you’ll be left behind with second-tier solutions.

But event planners and security teams should also really sharpen their scheduling skills to achieve success. Build-in and make-out periods are hyper-busy, too, with countless people getting around millions of dollars’ amount of new tech. Careful planning and execution are essential to make certain end-to-end security.

This past year a lot more than 7,000 print, on the web and broadcast professionals attended CES. They generated nearly 60,000 media mentions worldwide in intense competition to be the first one to break a story and offer tkijkj audiences with the latest tech news. A lot of the coverage is immediate: journalists armed with from iPhones to onsite studios are prepared to capture what’s new and interesting, and upload it to the internet in minutes.

Event security takeaway: We’ve seen people do all sorts of things at CES. One moment a man is attempting to pocket thousands of-dollar gadget; another moment someone is staging a spontaneous, one-man demonstration meant to highlight grievances against a brand or CEO.

Welcome to the front side page. Are you ready to go viral with everything you do as security professionals, from greeting guests to caring for critical incidents? How security personnel respond to these occurrences is essential not just to the protection of men and women and assets, but additionally to corporate reputations. Event security teams have to approach CES in the same manner they might work a live broadcast show, because that’s what it has become. When they don’t plan in advance and train the way they will defuse eye-catching disturbances, they may become news, too.