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To find out the shopping preferences of today’s consumers and how they view the in-store versus the web purchasing experience, Imprint Plus, makers of re-usable, What times does it close name badges and signage, carried out a random survey of 1,000 people throughout the country. The survey respondents were somewhat separated into three groups of people who choose to buy online (32.5%), in-store (29.70%), and a combination of both (37.80%).

Among those who choose the in-store experience, they frequent the subsequent stores to be able of preference: Discount Mass Merchandisers, such as Walmart and Target (76%); Food Retailers, including Supermarkets and Whole-foods (71.2%), accompanied by Pharmacies, like CVS and Walgreen’s (50%); Beauty Supplies, including Sephora (48.9%); Consumer Electronics Stores, like Best Buy (48.9%); Hardware Stores, including Lowe’s and Home Depot (44.10%); and Department Stores, such as Macy’s or Nordstrom’s (37.6%).

“Our survey tells us that consumers shop at physical retailers, primarily for discounted merchandise, food, drug, and health and beauty aids, as well as for consumer electronics, appliances, building supplies, and clothing,” said Kristin MacMillan, President of Imprint Plus.

Consumers who shop in-store reported the need to see, touch, and handle merchandise included in the buying experience, as well as on-the-spot sales and not having to watch for delivery. With regards to purchasing food, the majority of the consumers surveyed (86.10%) prefer to shop in-store as a result of ability to judge quality and freshness. Shopping on the web for food presents challenges including the need to be home to accept delivery and also the lack of ability to use the senses in seeing and handling the merchandise offered. Clothing is another area where customers prefer in-store shopping. 60% of these surveyed favor the physical experience, with only 17% of those surveyed opting to buy clothing online. What consumers like least about is it is too time consuming with long-wait times to check out or return merchandise. Other key dislikes reported include difficulty in finding sizes, colors and styles, and travel time back and forth from the store.

“The retail available experience fulfills the necessity for making use of the senses within the shopping experience and feeling, touching and also smelling is utilized in merchandise selection,” continues Ms. MacMillan.

Over half of consumers surveyed (52%) reported convenience as the reason they enjoy online shopping. Additionally they reported the wide variety of merchandise to pick from, free delivery and returns, price comparisons and online customer reviews as positive experiences related to shopping online. Whatever they dislike about online shopping is not really seeing the merchandise in person, the lack of ability to put on for size and fit and the need to wait for shipping.

“Consumers are pressed for time as well as will be more prepared to shop in physical stores if they could shop more efficiently in less time,” adds Ms. MacMillan. “A give attention to customer service is needed the consumer travel through long wait times and merchandise selection. The usage of technology and retailer apps can be involved in streamlining wyydui procedure of merchandise selection and look for.”

Over fifty percent from the consumers surveyed stated it was important to establish a personal relationship using a sales associate whether online or in-store. Asked if having a personal relationship having a store sales associates would lead to more shopping because store, nearly 50% of these surveyed responded “yes.” An identity badge stating a sales associate’s name, title and part of expertise is an overview of the customer, one which the survey clearly establishes as being a pathway to developing better customer relations with all the retailer, in addition to generating more sales and frequent visits.

“Today’s consumers want personalized experiences when Thanksgiving opening hours need to blend technology and service to meet their requirements,” continues Ms. MacMillan. “A basic add on may be the ability to select clothes on the web and reserve a dressing room – time savings and creating a new shopping experience.”