There’s definitely an art to profitably selling products online. And in case you haven’t tried it before, you will face an enormous learning curve. So as opposed to starting from scratch, I suggest learning from somebody who has tried it. Russell Brunson’s DotCom Secrets is a amazing read filled with practical tips on creating high converting sales funnels. A must read for any online marketer.
Anyone who has created a successful online business and will credibly explain what works and what doesn’t. One of those people is Russell Brunson, and then in this review, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
Precisely what is DotCom Secrets? While DotCom Secrets was published way back in 2015, I still realize that most of the strategies that Russell talks about in this particular book still hold true today. It contains a lot of actionable advice and in case you’re seeking to sell anything online, I seriously recommend that you grab a duplicate of this book whilst keeping it as being a reference. The book is only 254 pages long, and Dotcom Secrets Review includes a very charming, engaging style that makes the publication and easy read. He fills the web pages with examples and stories of his very own business, and he does a very an outstanding job explaining the different “secrets” which are within the book.
During the time of this post, the ebook has a 4.5-star rating with over 500 reviews on Amazon. That is Russell Brunson? For those of you who are not really acquainted with him, Russell Brunson is actually a highly an online success entrepreneur. He started his first business in college (selling potato gun DVDs) and he’s sold anything from shakes, t-shirts, and supplements. He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.
Also, he created an entire ecosystem round the software which include books (like DotCom Secrets), info products, and live events. As a result of this, he’s made over 206 millionaires who are part of his exclusive 2 Comma Club. According to Forbes, Etison, LLC is now a 360 million dollar business. And a lot more impressively, it was entirely self-funded. While I don’t know Russell personally, he did feature one of many sites I created called DropMyLink in a single of his videos in the past.
To start out the ebook Russell introduces you to the concept of the benefit ladder. This can be a visual mapping of all the products/services you can offer to your dream client, in ascending order of price. Ideally, you would want to sell people your very best, priciest product right? But it’s unlikely someone would buy that from you when they didn’t know whom you were yet. Having a value ladder, you are able to offer something to people for less money point, where they are more willing to take out their wallets.
Then when you demonstrate the value it is possible to provide, you’ll get a certain percentage of buyers climbing increase your ladder to buy your more costly, but more value-packed products. Russell then introduces the idea of a sales funnel. Here is the online process you need to setup to get customers ascend the amount of your own value ladder. This is just a quick intro as rest of the book goes into more detail concerning the strategy and psychology for building your sales funnels.
Another section is centered on communicating with your audience. First, funnel hacker black box discusses creating a beautiful Character. This is about creating an internet persona that can attract individuals to you and help you develop a following. These are generally your loyal fans who would be the ones to rush out to purchase your products. Russell enters into detail about each and shares several examples to assist know what he means. The 2nd half of the chapter describes two of the very most effective e-mail marketing strategies for keeping your list engaged. The very first is known as the Soap Opera Sequence. Its purpose is to assist you bond your brand-new leads along with your fncafw character. The real key idea behind this sequence is to keep each email open-ended and entertaining.
Using this method your subscribers may wish to open every one of your emails. Russell shares one of the 5 email soap opera sequences that he uses, and then he explains his thinking behind each email so that you can adapt those to your personal sequence. Another email strategy is the Daily Seinfeld Sequence. They are the emails you have to be sending to maintain your relationship with your subscribers.
As if you don’t connect with your list frequently, they are going to just forget about you and the future marketing efforts will decline in effectiveness. What makes the daily Seinfeld emails work is because they are entertaining. So each email is 10% content and 90% entertainment. Start doing this and you may see your open rates, click rates, and conversations dramatically increase.
I came across section four to become the real gem of the book. This is where Expert Secrets Book is put into detail about some of his best sales funnels. We discover the psychology he uses behind each funnel and how they work. Then, most helpful of all, he offers you fill out the blank templates so that you can implement each funnel for your own personel business.