The Subway food chain has grown to be of the biggest successes in recent memory relating to the food industry. It’s amazing that the simple shop that makes submarine sandwiches has done very well, however i have narrowed it down to 3 simple reasons.
Healthy fast food = success. As more people become obese, there has been a growing desire for those trying to eat better. With cheeseburgers, pizza and fried chicken staring you down most everywhere else, a brand new sub from Subway looks great. It wasn’t until a guy named Jared though took over as the face of eating fresh and 34healthy. Jared lost a lot of weight by exercising and eating the healthiest subs. The marketing strategy has become a major success.
Pricing. Yet another excellent idea Subway christmas hours had would be to introduce the 5 dollar footlong. As money becomes tighter and tighter, consumers didn’t want to waste funds on lunch that wasn’t tasty and filling. For 5 dollars, you can aquire a decent quantity of their subs. The nice, round price that may be paid with one bill has resulted in a song and plenty of sales.
Dr. Peter Buck and Fred De Luca were the founders in the first Subway restaurant in Connecticut. In 1965, the restaurant was incorporated by Doctor Associates, Inc. Subway is regarded as the largest restaurant franchise on earth with some 30,500 units. Their menu, of course, delicious sandwiches.
Strong brand awareness, a stable business model and proven return on investment has encouraged the franchise investor to participate in within this very successful brand.
The organization offers ongoing support to the interested franchisee, round-the-clock customer support, flexible floor plans, well-trained team of individuals to render quality service, trusted brand recognition, simple operation, along with a dedicated headquarter support network, all bringing added value towards the company.
What the customers want from Subway is actually a fast and tasty meal prepared just as they want, dedicated customer care, a meal which is nutritious, top quality and affordable. The Subway menu concentrates on flexible food options including a wide variety of breads, toppings and sauces, served fresh and hot.
The franchisee is mainly responsible for the franchise fee which can be $12,000 whilst the start-up cost vary from $69,300 to $191,000, with an 8% royalty fee. ROI averages 3-five years. The company will provide use of operational systems, store design and equipment ordinance, a training curriculum for both the homeowner and employees, operations manual, periodic support and evaluations, informative publications and national advertisements.
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